William Hereford is a New York based photographer and director.

williamhereford.com
william@williamhereford.com

This is what it's like to work with me:



CLIENT LIST:
Gant Rugger
Bon Appétit
The Atlantic
Chipotle
Tasting Table
Dwell
Saveur
Kinfolk
All Clad
Entrepreneur Magazine
Le Bernardin
Black Book
Martha Stewart Living
Whole Living
Afar Magazine
Williams Sonoma
Self
McCormick Spices
Rogaine
Anolon Cookware
Wiley Publishing
McSweeney's
Markimekko
Juicy Couture

timing this to come out just right was fun- shot it last spring and here we are 12 months later… 

Roger Ebert on dying:

“I know it is coming, and I do not fear it, because I believe there is nothing on the other side of death to fear. I hope to be spared as much pain as possible on the approach path. I was perfectly content before I was born, and I think of death as the same state. What I am grateful for is the gift of intelligence, and for life, love, wonder, and laughter. You can’t say it wasn’t interesting. My lifetime’s memories are what I have brought home from the trip. I will require them for eternity no more than that little souvenir of the Eiffel Tower I brought home from Paris.”

More of Louisiana for Saveur- my favorite video for them yet!  

Jon Oringer outtakes- shot for the April issue of Entrepreneur Magazine

Jon Oringer for the April issue of Entrepreneur Magazine

My favorite images from our trip to Venice earlier this month… 

When I find myself worrying about getting older I try and listen to Guy Clark…  it’s as close to religion as I’ll ever get.

presenting williamhereford.com V4.0.  PLEASE CHECK IT OUT HERE

…livebooks doesn’t support retina displays and something about my images living at 500px tall felt small and dated.  I had a general idea for this site and contacted a number of designers and developers and got quotes around $7k.  I was about to throw in the towel and fish over the dough but instead starting playing with the CMS (I don’t know CMS coding) of a cargo collective template.  This site is EXACTLY what I had envisioned and while a struggle at times I was able to build it for $0 and host the content at $60/year.  I re-coded the cms with simple google searches on how to get the font I want, layout…etc,etc

The process was actually very therapeutic (and financially motivating).  Please let me know if you notice and hiccups and/or are interested in changing up your own site.  I’m happy to help!

James Klutchartis of ABV for souschefseries.com 

Outtake: Josh Laurano of Tarry Market for souschefseries.com

some personal work shot during a recent assignment in Port Sulpher, Louisiana  for Saveur Magazine

on repeat… 

The night before I left for boarding school my dad made himself a stiff drink and then played me this song.  He had gone to the same school when he was 15 and knew that it was my last real night at home.  It’s an odd feeling experiencing something you know you’ll remember forever and I’m happy there was a song to mark the occasion.  Cheers dad.  

I was over-served last night and then went sledding… 

the most popular super bowl commercial this year was shot by photographers.  

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