There was once a formidable line between broadcast and print- one moved and the other didn't. With web (and now tablets) everything can move, or not move... I create content for this growing hybridity.

Originally from Virginia, I currently reside in Brooklyn, NY where I work as a photographer and DP.

williamhereford.com
william@williamhereford.com
@williamhereford

This is what it's like to work with me:
this is a mockup of a camera that doesn’t exist BUT might exist in february from fuji.  Maybe it will be a digital interchangeable rangefinder at 1/3 the cost of the leica m9.  Maybe an adapter will be created that could take my leica/zeiss glass.  Perhaps this is the perfect travel camera for a photographer who is used to a full frame sensor, prime lenses, a love of rangefinders and doesnt want to take their bulky pelican case/SLR on a trip home for Xmas.   

this is a mockup of a camera that doesn’t exist BUT might exist in february from fuji.  Maybe it will be a digital interchangeable rangefinder at 1/3 the cost of the leica m9.  Maybe an adapter will be created that could take my leica/zeiss glass.  Perhaps this is the perfect travel camera for a photographer who is used to a full frame sensor, prime lenses, a love of rangefinders and doesnt want to take their bulky pelican case/SLR on a trip home for Xmas.