There was once a formidable line between broadcast and print- one moved and the other didn't. With web (and now tablets) everything can move, or not move... I create content for this growing hybridity.

Originally from Virginia, I currently reside in Brooklyn, NY where I work as a photographer and DP.

williamhereford.com
william@williamhereford.com
@williamhereford

This is what it's like to work with me:

2011 Martini Slate…

I slated my last frame of 2011 yesterday and just want to thank all of the clients and crew that made this year possible:

I stopped photo assisting a little over 2 years ago.  When assisting I spent so much time watching photographers that when it came time to step up and shoot I wasted a lot of time watching myself work (simply because it was shocking to suddenly be the boss).  In hindsight, I should have been focusing on my light and pictures a lot more.  

I got over that in 2011 and I think this was my first real year of work: my pictures are better this december than last december and in the end that’s what gives the labor purpose.  Thank you to everyone I had the pleasure of working with- lets kill it in 2012 and all buy boats:)