There was once a formidable line between broadcast and print- one moved and the other didn’t. With web (and now tablets) everything can move, or not move… I create content for this growing hybridity. Originally from Virginia, I currently reside in Brooklyn, NY where I work as a photographer and DP. williamhereford.com william@williamhereford.com @williamherefordTumblr (3.0; @williamhereford)http://williamhereford.tumblr.com/<iframe src="http://player.vimeo.com/video/28431337?title=0&portrait=0&color=ffffff" width="400" height="224" frameborder="0"></iframe><br/><br/><p>I’m headed to Aruba tomorrow and will be back next Sunday 2/19.  All gadgets will function but if I’m slow to respond please watch the video above.  I’l instagram the shit out of my travels: @williamhereford  cheers! </p>http://williamhereford.tumblr.com/post/17447556650http://williamhereford.tumblr.com/post/17447556650Sat, 11 Feb 2012 16:45:32 -0500<img src="http://26.media.tumblr.com/tumblr_lyrw0uloMy1r3ochko1_500.png"/><br/><br/><p>I studied abroad for a year- 6 months in Sicily and 7 months in Rome.  At the time I had no real interest in design or photography and as a cheap solution to a bedframe I used palettes so my mattres wouldn’t get moldy.  I didn’t have much with me since it was basically an extended vacation so the few items I did have were carefully placed around the room.  My current apartment is full of shit I’ve collected and am too afraid to get rid of.  I found this picture today (not of my apt) and realized that my rome apartment is what I’ve always wanted… but what do I do with all this stuff? </p>http://williamhereford.tumblr.com/post/16922260949http://williamhereford.tumblr.com/post/16922260949Thu, 02 Feb 2012 10:50:54 -0500<img src="http://28.media.tumblr.com/tumblr_lyqij3LWG01r3ochko1_250.png"/><br/> <br/><img src="http://30.media.tumblr.com/tumblr_lyqij3LWG01r3ochko2_250.png"/><br/> <br/><p>Follow me on Twitter & Instagram: @williamhereford</p> <p>If you’re an avid reader of this blog please consider following me on Twitter and Instagram.  In an attempt to organize my digital existence I’m going to refrain from posting the same content across the board.  Here you’ll find posts on work assignments and “formalish” ramblings on life.   If you’re looking for more personal, stream of consciousness style content then get on your phone or twitter.com.  Thanks! </p>http://williamhereford.tumblr.com/post/16882083822http://williamhereford.tumblr.com/post/16882083822Wed, 01 Feb 2012 17:01:51 -0500<img src="http://28.media.tumblr.com/tumblr_lyl5hgjnnU1r3ochko1_500.jpg"/><br/><br/>http://williamhereford.tumblr.com/post/16729727250http://williamhereford.tumblr.com/post/16729727250Sun, 29 Jan 2012 19:32:04 -0500<img src="http://30.media.tumblr.com/tumblr_ly9f7bmF0L1r3ochko1_500.png"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_ly9f7bmF0L1r3ochko2_500.png"/><br/> <br/><p>aphotoeditor.com has posted an article on my work today.  Please take a look!  <a href="http://www.aphotoeditor.com/2012/01/23/william-hereford-%E2%80%94-finding-success-with-sponsored-videos/">AVAILABLE HERE</a></p>http://williamhereford.tumblr.com/post/16352507791http://williamhereford.tumblr.com/post/16352507791Mon, 23 Jan 2012 11:30:47 -0500<img src="http://29.media.tumblr.com/tumblr_ly99wmUgmf1r3ochko5_500.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_ly99wmUgmf1r3ochko4_500.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_ly99wmUgmf1r3ochko1_500.jpg"/><br/> <br/><img src="http://28.media.tumblr.com/tumblr_ly99wmUgmf1r3ochko2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_ly99wmUgmf1r3ochko3_500.jpg"/><br/> <br/><p>Some behind the scenes from a shoot last week by my assistant Laila.  <a href="http://lailabahmanphotography.tumblr.com/">Thanks Laila</a>.</p>http://williamhereford.tumblr.com/post/16348881337http://williamhereford.tumblr.com/post/16348881337Mon, 23 Jan 2012 09:36:00 -0500<img src="http://29.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko9_400.jpg"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko3_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko2_400.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko10_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko4_400.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko1_400.jpg"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko6_400.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko7_500.jpg"/><br/> <br/><img src="http://30.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko8_400.jpg"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_ly42ia2xFl1r3ochko5_400.jpg"/><br/> <br/><p>Bon Appetit <em>Il Buco </em>shoot outtakes:  Here are some of my favorites shots from the day</p>http://williamhereford.tumblr.com/post/16180523962http://williamhereford.tumblr.com/post/16180523962Fri, 20 Jan 2012 14:08:00 -0500<img src="http://24.media.tumblr.com/tumblr_ly428ctsvw1r3ochko1_500.png"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_ly428ctsvw1r3ochko2_400.jpg"/><br/> <br/><p>Bon Appetit <em>Il Buco </em>Shoot: @bonappetit, @emofly </p> <p>…take some time out of your busy day and read this great piece on <em>Il Buco </em>I shot for <em>Bon Appetit  </em><strong><a href="http://www.bonappetit.com/blogsandforums/blogs/bafoodist/2012/01/il-buco-charcuterie-program-history.html">HERE</a></strong></p>http://williamhereford.tumblr.com/post/16180283234http://williamhereford.tumblr.com/post/16180283234Fri, 20 Jan 2012 14:02:00 -0500<img src="http://27.media.tumblr.com/tumblr_ly3zvlwQ0y1r3ochko1_400.jpg"/><br/><br/><p>Dear Time Warner,</p> <p>Every experience you provide me sucks.  I pay double for a “faster” connection  and it’s rarely the speed you promise and often not working at all so I’m constantly stealing internet from the 68 year old lady down the street that didn’t set up a password correctly. The remote to my cable lags making changing channels like getting a mental enema and my on demand is constantly offline. There are few alternatives so I’m held hostage by you which is why I’m complaining on the internet like an idiot.  </p> <p>That’s all, William  </p>http://williamhereford.tumblr.com/post/16178307518http://williamhereford.tumblr.com/post/16178307518Fri, 20 Jan 2012 13:11:45 -0500<iframe width="400" height="300" src="http://www.youtube.com/embed/_1uunRdQ61M?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>RIP Etta James…   When I first moved to New York I assisted wedding photographers for a season.  It was a strange experience because everyday was kinda like the day before: cocktail hour, cake cutting, bride dances with father…etc,etc  <em>At Last</em> inevitably played at almost every wedding and I never got sick of it.  You only get to be 22 and move to an unfamiliar NYcity once- Etta James was the soundtrack to all of those strange weddings in the Yale club and on long island which I’ll never get to experience again.    </p>http://williamhereford.tumblr.com/post/16176246088http://williamhereford.tumblr.com/post/16176246088Fri, 20 Jan 2012 12:16:49 -0500<img src="http://29.media.tumblr.com/tumblr_ly3rxhrYOn1r3ochko1_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ly3rxhrYOn1r3ochko4_400.jpg"/><br/> <br/><p>Here are some portraits for <em>The WG </em>of Leonard McGurr<span><strong>, </strong>aka, <em>Futura, </em>a prolific graffiti artist (now mixed media artist) from the early 70’s.  Read about him <a href="http://en.wikipedia.org/wiki/Futura_2000">HERE</a> and pick up the paper in Williamsburg.  </span></p>http://williamhereford.tumblr.com/post/16172240787http://williamhereford.tumblr.com/post/16172240787Fri, 20 Jan 2012 10:20:05 -0500<img src="http://24.media.tumblr.com/tumblr_ly2s1mQrdz1r3ochko1_400.png"/><br/><br/><p>example of a power couple:  <a href="http://spanishvines.com/">Here</a> and <a href="http://pilinyc.tumblr.com/">Here</a></p>http://williamhereford.tumblr.com/post/16149662210http://williamhereford.tumblr.com/post/16149662210Thu, 19 Jan 2012 21:24:58 -0500<img src="http://25.media.tumblr.com/tumblr_ly0j77Q2U11r3ochko1_400.png"/><br/><br/><p>In 25 days I’ll be here doing <a href="http://vimeo.com/28431337">THIS</a></p>http://williamhereford.tumblr.com/post/16076444509http://williamhereford.tumblr.com/post/16076444509Wed, 18 Jan 2012 16:18:43 -0500<iframe width="400" height="300" src="http://www.youtube.com/embed/p2wOWETTbiU?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>on repeat… </p>http://williamhereford.tumblr.com/post/16076156261http://williamhereford.tumblr.com/post/16076156261Wed, 18 Jan 2012 16:13:22 -0500<img src="http://28.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko1_400.jpg"/><br/> <br/><img src="http://28.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko9_400.jpg"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko8_400.jpg"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko4_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko10_400.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko7_400.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko5_400.jpg"/><br/> <br/><img src="http://30.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko3_400.jpg"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko2_400.jpg"/><br/> <br/><img src="http://28.media.tumblr.com/tumblr_ly0gzlDmYm1r3ochko6_500.jpg"/><br/> <br/><p>Tasting Table Feature: @tastingtable, @geoffbart, @nogracias @rachelfnichols</p> <p>Here are some of my favorite images from a recent feature with <em>The Tasting Table.  </em> Learn more about these recipes and their “<em>year of the dinner party” <strong><a href="http://www.tastingtable.com/entry_detail/national/6843">HERE</a></strong></em></p>http://williamhereford.tumblr.com/post/16074056975http://williamhereford.tumblr.com/post/16074056975Wed, 18 Jan 2012 15:30:00 -0500<img src="http://30.media.tumblr.com/tumblr_lxvhs36wdc1r3ochko1_500.jpg"/><br/><br/><p>My Scooter on Google Earth. </p>http://williamhereford.tumblr.com/post/15927929658http://williamhereford.tumblr.com/post/15927929658Sun, 15 Jan 2012 23:00:00 -0500<img src="http://25.media.tumblr.com/tumblr_lxr60zrNB81r3ochko1_r1_500.png"/><br/><br/>http://williamhereford.tumblr.com/post/15785759649http://williamhereford.tumblr.com/post/15785759649Fri, 13 Jan 2012 14:55:00 -0500<img src="http://27.media.tumblr.com/tumblr_lxlvexWwB01r3ochko2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxlvexWwB01r3ochko1_400.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_lxlvexWwB01r3ochko4_400.jpg"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_lxlvexWwB01r3ochko8_400.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxlvexWwB01r3ochko3_400.jpg"/><br/> <br/><img src="http://28.media.tumblr.com/tumblr_lxlvexWwB01r3ochko5_400.jpg"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_lxlvexWwB01r3ochko6_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxlvexWwB01r3ochko7_400.jpg"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_lxlvexWwB01r3ochko9_400.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_lxlvexWwB01r3ochko10_400.jpg"/><br/> <br/><p>Here are my favorite outtakes from the shoot of @<em>LeBernardinNY and @ericripert</em> for the <em>Saveur 100… </em></p>http://williamhereford.tumblr.com/post/15639716646http://williamhereford.tumblr.com/post/15639716646Tue, 10 Jan 2012 18:18:00 -0500<iframe src="http://player.vimeo.com/video/33805411?title=0&byline=0&portrait=0" width="400" height="225" frameborder="0"></iframe><br/><br/><p>I shot this video of Le Bernardin for the “Saveur 100.”  It is of significance to me because I was able to shoot the stills and video simultaneously and present the magazine with web and print content for almost no extra cost.  Repurposing print content for the web is borring- this video breathes life into Saveur’s web post and provides something not available in print…</p> <p>Alyssa edited the piece and I think its done beautifully.  </p>http://williamhereford.tumblr.com/post/15632502791http://williamhereford.tumblr.com/post/15632502791Tue, 10 Jan 2012 16:04:00 -0500<img src="http://30.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko5_500.jpg"/><br/> <br/><img src="http://27.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko3_500.jpg"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko4_500.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko10_500.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko2_500.jpg"/><br/> <br/><img src="http://26.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko6_500.jpg"/><br/> <br/><img src="http://30.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko7_500.jpg"/><br/> <br/><img src="http://30.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko8_500.jpg"/><br/> <br/><img src="http://29.media.tumblr.com/tumblr_lxjlozxVeW1r3ochko9_500.jpg"/><br/> <br/><p>a weekend in Onset, Ma w/@alyssa_pagano</p>http://williamhereford.tumblr.com/post/15572600267http://williamhereford.tumblr.com/post/15572600267Mon, 09 Jan 2012 12:53:00 -0500